Freelance/Consulting Gigs –– A mix of traditional, non-traditional, digital, social, experiential... On and off and in-between since 1999...
Grey, Arnold, Ogilvy, Edelman, McKinney, TBWA\Chiat\Day, Invisible North, Momentum, Lewis Communications, Victors & Spoils, Red Square Gaming, Zubi, Tierney, Zimmerman, MRY, Red Communication Group, Tattoo Projects, Markham Unlimited, Saatchi & Saatchi Wellness, Area 23, Cult Health, Razorfish Health, TheBloc, TBWA\WorldHealth, Ogilvy Commonhealth, Ogilvy Healthworld, Harrison & Star, Digitas Health, DDB Health, and many, many more.
I'm open to a staff position if the right fit. Let's get working together.
Mercedes-Benz, NA • Montvale • Creative Director, Agency Lead • July 2011 - April 2012
Responsible for leading the conception and execution of multi-channel, integrated advertising campaigns while managing creative teams (over 40 plus freelancers, solid and dotted line) and daily creative output, and providing agency-wide thought leadership.
This involved re-launching Sprinter Commercial Vehicles for both Mercedes-Benz and Freightliner (Sales up 30.7% in first 6 months of 2012) and revitalizing MB's After Sales Department (Service, Parts & Accessories) and Mercedes-Benz Classic Center.
Led agency in winning first ever integrated national branding effort, (through Germany), for Mercedes-Benz's Service and After Sales Market (against outside agencies.)
Cohen & Company Creative • Hollywood • Principal, Executive Creative Director • February 2003 - May 2008
Was responsible for all creative and strategic direction. Agency was named one of South Florida's largest –– Growing it from a little over $20 million to $40 million plus in a couple of years.
Clients included Advantage Rent-A-Car, Champion-Lyte Sports Drink, Dezer/Trump Development, Lennar, Orange Bowl Committee, Stiles Corporation, Sweet'N Low Flavored Syrup, The Falcone Group, Turchin Companies… And many, many more.
HDC • Fort Lauderdale • ACD/Art Director • July 2002 - February 2003 (Agency Closed)
My main responsibility, along with my copywriting partner, was leading new initiatives to help further existing client relationships while trying to land new ones. I worked across most integrated channels, including Advertising (TV, print, radio, out-of-home); Direct Marketing, and Collateral.
Clients: Alabama Power, Almond Resorts, Florida Marlins, Greater Fort Lauderdale CVB, Hershey, Sea-Doo Watercrafts
Kirshenbaum Bond & Partners West • San Francisco • ACD/Art Director • August 1999 - March 2001
Developed and managed creative for bigvine.com, Blimpie Subs, cellmania.com, IHOP, PeopleSoft and Schmaltz Brewery.
Introduced StarKist's "Charlie the Tuna" in an integrated media blitz for Blimpie Subs.
Also worked on campaigns for Metricom (Ricochet), Mother's Cookies, Offroad Capital and wine.com.
Lowe and Partners/SMS • New York • Art Director • May 1997 - August 1998
Developed creative for Amstel Light, Braun, Club Med, Denny’s, Diet Coke, Eddie Bauer, Heineken, KPMG, Major League Baseball, Oral-B, Perdue Farms, Mercedes-Benz, Schering-Plough (Claritin), Smirnoff, Sony, Weight Watchers
Hill, Holliday, Connors, Cosmopulos • Boston • Art Director • January 1996 - January 1997
Developed creative for AutoNation USA, BankBoston, Coopers & Lybrand (PricewaterhouseCoopers), Harvard Pilgrim, Partners Healthcare, Sony, Spalding (Top-Flite Golf), Wall Street Journal